Monthly Archives: October 2011

  Marketing plan, invoices, accounts receivable, these might as well have been words from a foreign language. They had no meaning to me. I was asked to put together a marketing plan before the book was even out. After I … Continue reading →

The book Crossings: McCullough’s Coastal Bridges came out April 1, 2011, which means we met our goal of having it out in time to be a part of each bridge’s anniversary celebration. Next, we needed to find out what was … Continue reading →

Newport celebrated the 75th birthday of the Yaquina Bay Bridge throughout September with displays, exhibits, and events happening all over town, culminating in a whole weekend of celebration October 1–2. Saturday, October 1––I had to leave the Florence Festival of … Continue reading →

It all began last spring when Dick Smith, my cohort on Crossings, and I met with Connie Bradley to pick her brain about how to go about marketing our book that came out April 1. She and illustrator Carol Unser … Continue reading →